Stepping into the middle of real house viewings, this campaign for Rabobank captures the unscripted moments between first-time buyers and Bob as everything unfolds in real time. People navigating decisions, asking questions, reacting, sometimes hesitating, all within the intensity of the moment.

Shooting alongside the film production meant staying close, moving with the action, and translating interaction into still images that hold that same energy.

Thanks to the team: Director Sebas van Marion, DOP Rico Franse, Head of Production Fleur Holtzer, Senior Producer Esther IJtsma, Creative Producer Rik van den Borg, Production Assistant Anne van Brugge, Client Rabobank and Agency Dentsu