For the KNVB AV Instroom campaign, we created a vibrant OOH series starring Monica Geuze, shot on location at a local football club in Amsterdam. Built around the energy of real match environments and the interaction between Monica and young players, the visuals tap directly into the imagination and pace of a 10-year-old viewer. Bold color, playful compositions, and a sense of spontaneity translate football into something accessible, social, and fun.

Thank you to the team: Client: KNVB · Talent: Monica Geuze · Director: Youp Wehnes · DOP: James Hully · Producer: Ilse Deckers · Gaffer: Mike de Jong · 1st AC: Kain de Haas · Location: Zeeburgia