In je Bol helps young people with what goes on in their heads. So many young people deal with this, so it was extra important to me to build a really wide cast. Everyone should be able to recognise themselves in this campaign. During the day we shots heavy moments and fun ones. I took the models along in every story and asked them how they would do it. That teamwork gave us a broad image bank that feels real.

Thanks to the team: Production & Agency Lisa van Kleef via Multitude • Models Ruby, Somtochukwu, Matvei, Jady, Galoeh, Julia, Roeqayyah, Isaija, Tamia, Sem • Special thanks Kimberly and Roxy for opening their home