This campaign was created for Jouw Kind Online, a platform that supports parents and children in navigating the digital world together. It marks a key milestone in young people’s lives: receiving their very first smartphone, a moment filled with excitement and independence, but also important questions about safety, responsibility, and rights.

The resulting image bank deliberately shows both sides of device use: the positive moments of connection, like sitting together on the couch watching something as a family, alongside the more difficult situations, such as trying to have a conversation with your child who is fully absorbed in their phone. This contrast makes the campaign versatile and long-lasting.

Equally important was portraying emotions as sincerely as possible, so that viewers feel genuinely connected to the images and can recognize themselves in the situations.

Thanks you to the team: Production Monks | Campaign Lead Anouk Wouters | Campaign Lead Denise Boon | Creative Photography Wouter Kampman | Integrated Producer Tsjip van der Nat | 2nd AD Gess Sumter | Senior Producer Jim Bresser | Photography Assistant Nathania Margarita | Setdresser Fotografie Brenda van de Ven | Ass Make up/Hair Demi van Rooijen | Assistant Wardrobe Jaleesa Chary