This campaign was created for In je Bol, a mental health platform that helps young people navigate everyday struggles through relatable tools and honest conversations. The goal was to create visual stories that feel approachable and human, images that reflect the audience instead of talking at them. I was responsible for casting, production and location scouting. What emerged is a series that feels lived-in, soft and sincere, offering small moments of recognition.

Thank you to the team: Production & Agency Lisa van Kleef via Multitude • Models Ruby, Somtochukwu, Matvei, Jady, Galoeh, Julia, Roeqayyah, Isaija, Tamia, Sem • Special thanks Kimberly and Roxy for opening their home