Built around DAF’s NEXT visual direction, this series captures warm, human moments, focusing on interaction, presence, and character. The approach was to create scenes that feel lived-in and natural, aligning closely with the creative vision while evolving the brand’s existing image language.

Alongside the shoot, I was closely involved in casting the models.

Thanks to the team: Gaffer SamBroekman, Best Boy Thij van Winkoop, Art Louana Tummers, Make-up Artist Chiara Sriram, Art Director Josua Villiers, Cameraman Ro Smit, Producer Jolijn de Visser, Producer Saskia Barendsma, Client Wouter Vink, Special thank you to Truckland Schiphol