For VeloVeilig, I worked on a campaign where emotion and clarity were key. The first shoot took place in 2022, with a refresh in 2025 to update the imagery while keeping the original spirit intact. My role was to capturing expressions of pride and determination, framed in wide compositions that give space for both intimacy and grandeur.

The result is a series of images that feel honest and expressive, yet carry a strong and heroic presence. By combining personal emotion with a sense of scale, the visuals stand out immediately, both online and in public space, while reinforcing the message of safety with impact.

Thanks to the team: DPG Amsterdam – Hanneke Kampscheur • DPG Belgium – Stijn Cornelis • Director Robin Zom • DoP Stef Kwinten • Gaffer Tinus Dam • Art & Styling Femke & Marie van Puykenbroek • Producer Rosa Bosch • Production Assistant Iris van Gils • MUAH Esther Tiek