This campaign highlighted the importance of smoke-free hospitality, because everyone deserves to breathe clean air, from restaurants to holiday parks. We captured two vibrant days on set, creating images that are both energetic and warm, aligning with the campaign's message of welcome and wellbeing.

Thanks to the team: Production Home Amsterdam • Creative Boris Peters, Benthe Boersma • In collaboration with Gezondheidsfondsen voor Rookvrij