For this campaign for Makro we photographed Chef Kostenbesparing, a concept that highlights how chefs can create great dishes with quality products at the right price. The focus was on placing the chefs at the center of the story, working in their own kitchens and surrounded by the ingredients that make their craft possible. By capturing them confidently in their environment, the images present the chefs as the true heroes behind every dish.

Production Yune • Director Klaas Kleitterp • Creative Mark Steenbeek • Producer Madelief Roel • Production Lead Stefanie Hamann • Camera Thomas Fibbe • 1st AC Tein Brouwer • Gaffer Zen Bloot • Best Boy Sander Radstaake • Set Dresser Sammie de Hommel • Social Camera Jasper Steenzuur • Chefs Stefan Beerendonk, Mayda Alvarez • Client Patrick van Duren, Kathelijne Venema, Fleur Bouchier