For KWF Kankerbestrijding’s “Kom in actie” campaign, I photographed a series of real people sharing their own stories and personal motivations behind joining the campaign. The focus throughout the day was on creating a calm and comfortable atmosphere on set, allowing everyone to feel at ease in front of the camera. By taking the time and attention to genuinely connect with each participant, the imagery became less about posing and more about capturing honest moments, personality and emotion in a natural and human way.

Thanks to the team: Client KWF Kankerbestrijding • Agency .Monks • Creative Director Nick Philipse • Sr. Producer Charlotte Spronk • Production Assistant Alou Althuis • DoP Nanko Goeting • 1st AC Henry Vrijsen • Sound Jan Le Poole • Gaffer Mark Huisman • Catering George Walhof