For IZZ's 2026 hero campaign, I photographed three healthcare professionals in the environments where they work every day. The focus was on capturing genuine moments that reflect the people behind the profession. The small interactions, moments of vulnerability, and the sense of purpose that comes with caring for other. Throughout the day, I aimed to create images that feel warm, intimate and honest, inviting the viewer into the scene.

It's always a privilege to collaborate on campaigns that celebrate the people at the heart of healthcare, and I'm grateful to continue working with IZZ on projects like these.

Thank you to the team: Mick Brand Productions (Production) • Portland & Benjamin (Agency) • Boris Bugter (Creative Director) • Martin Kok (Strategy Director) • Jonathan ten Broeke (Director/DOP) • Mick Brand (Producer) • Tom Selbeck (Focus Puller) • Bram van der Giessen (Gaffer) • Leon de Haas (Best Boy) • Ting Fung Cheung (Sound Engineer) • Floor van der Krol (Art Director) • Oonagh (Art Assistant) • Linsey Ladru (Hair & Make-Up) • Jarno de Groot (Production Assistant) • Nanja Theus (Catering)