For ICON we create a series of images that offer an authentic perspective on clinical research. Working with four actors in a real ICON research facility, we photographed everyday moments that reflect what it can feel like to take part in a clinical study.

Although the scenes were directed, authenticity was always the goal. We focused on creating interactions and emotions that feel genuine, images that are approachable and inviting. By working within the actual research environment, we were able to capture a visual story that brings viewers closer to the experience and helps make clinical research feel more accessible.

Thank you to the team: Youp Wehnes (Art Director) • Ilse Deckers (Producer & Client Lead) • Sam Broekman (Gaffer) • Beyzanur Pinas (Hair & Make-Up) • Simone van Ommen (Styling) • Jasper Uijtdehaag (Partnerships) • Kain de Haas (Behind the Scenes) • Gwen van Eck (Social) • Astrid (ICON) • Aaron, Lavinia, Ian & Ryan (Cast)