This shoot with Joosje Burg was all about movement, rhythm and resilience. We captured her in her element, during training and right after, to show not only the strength of the Wella Ultimate Repair line, but also the power of showing up as you are. The goal was to bring out her personality, natural shine, and a sense of ease and control. We kept the visuals clean and dynamic, staying close to the energy of Joosje’s day-to-day.

Thanks to the team: Account manager Lizzy Duivesteijn • Account executive Angelina • Model Joosje Burg • Manager Joeri van Thiel • Hair & makeup Anh Nguyuen