What does loneliness feel like? And what happens when someone shows up? That was the starting point for this campaign. I went looking for the small moments between people, like a shared look or a laugh between two strangers. Being seen, even for a second, can change your whole day.

Thanks to the team: Agency hazazaH Film & Photography • Director Jacobine van Hellemond • Producer Monique Janse • Production Manager Djoeke Geijs • Art Director Hiske de Goeje • Set Dresser Samantha van den Broek • Styling Kristien Lammers • Styling Assistant Perrine van Uden • H&MU Calou Jansen