MINISTRY OF HEALTH, WELFARE & SPORT- EEN TEGEN EENZAAMHEID

This campaign was about showing what loneliness can feel like, and just as importantly, what connection can do. I focused on unforced, honest moments between people, where the presence of someone else makes all the difference. It wasn't about grand gestures, but about the small, simple ones: a shared look, a relaxed silence, a laugh between strangers. The images are meant to remind us that being seen, even briefly, can shift everything.


Thanks to the team: Agency hazazaH Film & Photography • Director Jacobine van Hellemond • Producer Monique Janse • Production Manager Djoeke Geijs • Art Director Hiske de Goeje • Set Dresser Samantha van den Broek • Styling Kristien Lammers • Styling Assistant Perrine van Uden • H&MU Calou Jansen

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