This campaign was about showing what loneliness can feel like, and just as importantly, what connection can do. I focused on unforced, honest moments between people, where the presence of someone else makes all the difference. It wasn't about grand gestures, but about the small, simple ones: a shared look, a relaxed silence, a laugh between strangers. The images are meant to remind us that being seen, even briefly, can shift everything.

Thanks to the team: Agency Open Now • Production Hazazah • Director Jacobine van Hellemond