For this project with IKEA Nederland we photographed De Eetclub, an experience where real IKEA fans are invited to dine inside one of the brand’s showrooms, enjoying a menu curated by a chef. The shoot took place inside the IKEA Utrecht store, where we captured colorful, lively moments around food, connection and shared experience. Working inside the familiar IKEA environment allowed us to lean into the brand’s playful and welcoming atmosphere. The result is a vibrant series of images that celebrates togetherness, food and the unmistakable IKEA feeling.

Creative agency Home Agency • Producer Chantal Ebbinge • Creative Tijmen van Velsen • Production Manager Jacoppo Subissati • Chef Luc (Chefke) • Gaffer Sam Broekman • Location & Set Dresser Romy van der Hammen • Client Vivian Affourtit • Shot at IKEA Utrecht