Moon Feels

Moon Feels started as a small business, but within a couple of months, it grew rapidly. As the company grew, the founder, Jazzmin, wasn’t sure where to go with its branding and conceptual identity. I create an identity that captured the magical story of Moon Feels.

The design had to be contemporary and modern, while simultaneously speaking to a wide range of people. It had to demonstrate that Moon Feels is the place to go for your crystals and other spiritual items.

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Special thank for the team at the first content development shoot. Photography Isabell Janssen, Creative direction Jazzmin Nilsson, Styling Indy Koele & Soraya Gunning, Makeup Jazz Benkhalifa, Hair Shadée Naomi & Assistant Demi Lauressa

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