Moon Feels

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Project Info

Moon Feels started as a small business, but within a couple of months, it grew rapidly. As the company grew, the founder, Jazzmin, wasn’t sure where to go with its branding and conceptual identity. I create an identity that captured the magical story of Moon Feels.

The design had to be contemporary and modern, while simultaneously speaking to a wide range of people. It had to demonstrate that Moon Feels is the place to go for your crystals and other spiritual items.

For type, I went with a modern serif font called Losta Masta designed by Creativemedialab combined with the classical sans-serif Circular, designed by Laurenz Brunner. For the colours, I developed a neutral palette that complimented the products, with a splash of light blue to give the overall fresh and youthful feeling.

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