Farmly is an organic, plant-based grocery delivery service. Farmly brings the farm to your doorstep, making it super easy to eat healthy, locally sourced, and sustainable products.
As many delivery services have been popping up over recent years, it’s extremely important to have a unique visual style in your market. While most delivery services go for bold colours and outspoken branding, with Farmly I have gone in another direction.
Organic and plant-based are sexy, so for the branding I went with a more sensual approach to the look and feel. With warm colours, visualising the land the product comes from, combined with a logo that would work just as well for a beauty brand.
This branding is a personal project created to explore my design style and showcase my way of working and developing a brand.