Antoni van Leeuwenhoek x Pride Walk

Antoni van Leeuwenhoek asked me to create a poster, folder, banner, and flag for their participa-tion in the Pride Walk and Canal Parade for Pride 2022.

I redesigned the well-known gingerbread character to fit the Antoni van Leeuwenhoek brand and to bring together their Dutch and English brand expressions.

In addition to the designs and illustrations, I also developed the tagline: "Pride is in our DNA." As DNA is an important part of the work done by Antoni van Leeuwenhoek, and also with "Pride" in the sentence, it stands for your identity, gender, and sexuality being part of your core DNA.

It has been amazing to work with a company that understands that Pride is more than just a party and that, as a company, you can make a positive impact on the community and on the people within your company. Big thanks to Migaisa Poeketi for making me part of this project!

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