Velo — Veilig Vlaanderen

Safety in traffic has become a major concern, especially when you are on a bicycle. There are no good cycle lanes everywhere. Due to the increasing number of bicycle accidents in Flanders, a campaign has been set up to promote traffic safety. I was asked by Bruut Amsterdam to shoot these three powerful campaign images that have hung in bus shelters throughout Flanders for several weeks and have appeared in various magazines.

I am happy to have been able to participate in such an important campaign and to create awareness of the importance of traffic safety. For the photograph, I chose a low-angle that portrays the 'models' as true superheroes who can take on the city in their extremely thin clothing.

External Credits
Production & Concept Bruut Amsterdam