Slotervaart — Content Campaign

After the closing of Slotervaart Hospital, not only did a holiday fall away, but also a strong, caring community had no place anymore to care for others and come together. The concept ‘Slotervaart Voor Elkaar’ is the life of this community brought back to the building. This time, not in the shape of a hospital, but as a care centre where individual care providers can rent a space, but where there is also a place for creatives to rent a studio and connect their creativity to care in the widest sense of the word. I was asked to capture the unique concept and especially the human aspect of Slotervaart.