AVA — Gemeente Amsterdam

Ambassadors of Amsterdam is a project by the municipality of Amsterdam that brings young people closer to their city and, through volunteering and education, gives young people a chance to give something back. To recruit new ambassadors, I was asked by Wijstudio to think along and produce the campaign photography. In it, we have put several ambassadors in a stately posture that shows their strength and ownership well. The posters were eventually distributed throughout the city and are used for both online and offline promotion.

External Credits
Concept & Production Wijstudio